With a desire to improve interaction with entrepreneurial alumni, our team developed a campaign to connect with business-owning Rams to help show off their VCU pride. Kicking off the campaign with an introductory video explaining the concept of the project and process for obtaining a VCU Alumni-Owned Business decal, we immediately received high praise and request from business owners, ultimately sending out around 450 decals. Over the campaign's run, the 5 video series reached around 31,000 people on Facebook and received over 1,000 impressions on Instagram.
All videos shot and edited by Will Gilbert.
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