Battle for the Capital (B4C) seeks to use the energy and excitement that surrounds the A-10 men’s crosstown basketball rivalry between Virginia Commonwealth University and the University of Richmond to engage alumni and motivate them to show support for their alma mater by making a gift to the respective annual fund. In an effort to drum up more participation, we created four videos (three would be shared, the fourth an alternate ending depending on who would win) in conjunction with the University of Richmond to share on social media and via email. This campaign received the highest participation in the four years of this competition, with over 1,800 donors from both schools and over 2,300 views on the videos.
All videos shot and edited by Will Gilbert.
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