Black & Gold & You (B&G&Y) is the faculty, staff, and retiree campaign organized by VCU Development and Alumni Relations as part of Make it Real: Campaign for VCU, the largest university-wide campaign in the school's history. The end goal fundraising campaign is to reach $750,000,000 by 2020, however, with help from campaigns like B&G&Y, VCU is already close to 70% complete with three years remaining.
B&G&Y focuses on how many faculty, staff, and retirees make a gift, not how much money is raised. This particular video series highlights some of those donors asking their colleagues to join them in giving to VCU. Ten videos were produced during FY17, and the series won a Richmond PRSA Capital Award of Merit.
All videos shot and edited by Will Gilbert. Interviews conducted by Will Gilbert.