While most aren’t thinking about school over the summer months, alumni outreach doesn’t stop when classes do. Our team wanted to develop a fun social campaign to engage followers and remind them of their time around the VCU campus. Over three months, we produced Instagram videos highlighting the unique Richmond scenery to hit followers with nostalgia and an aching to visit home once again. Many alumni excitedly responded to the series suggesting spots around Richmond for us to feature.
All videos shot and edited by Will Gilbert.